Having previously bought Gigabyte or Asus motherboards I felt like a change for no other reason but to see what another manufacturer's boards are like. I've always been happy with Gigabyte and Asus. It feels of a good quality and is slightly better priced than the Gigabyte and Asus boards. Installation is the same as any other and features are very similar too. Overall, Im happy with the board but I feel that the BIOS/EUFI is easier to navigate and adjust on the Asus, then Gigabyte but that may just be me. I think at the end of the day it just boils down to brand loyalty.