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Global 3D Video Market Not Failing?

High prices and limited content not holding back the format.

I'm a big fan of 3D content, sure it has its shortfalls and it’s not quite "there" yet in terms of content, but there is no doubt in my mind that there are some premium experiences to be had for the majority of consumers. I'm one of the few that actually has a high end 3DTV setup at home and I can attest that when it’s done right, it can be a marvellous experience, I'd even go as far as saying 3D can work better at home than at the cinema.

3D as a format though covers home equipment, cinemas, content distribution such as Video on Demand and various TV networks push 3D content also and on the scale of things it seems that stereoscopic 3D aka S3D is thriving. Over the last three years there has been a fourfold increase in S3D screens, 3D box office numbers hit double digits from 2010 - 2011 and even home usage is showing a strong increase. To add to this the US retail spending on 3D blu-rays was nearly double from last years levels and more and more channels are cropping up on cable and Sky TV networks around the globe.

“The continuing expansion of the industry is especially significant when one considers that S3D is but a small niche of overall digital viewing, and that consumers have to shell out considerably more money for S3D products, which are priced at a premium and not necessarily an easy sell in these economically uncertain times,” said Tony Gunnarsson, analyst for video at IHS Screen Digest.

It’s certainly an interesting time for the technology and one I expect will see a boost over the next couple of years with the introduction of HFR technology, something that can alleviate a lot of the ghosting issues that plague current 3D technology due to frame rate limitations.