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Google Exec Chairman wonders why Apple have not targeted them

Eric Schmidt ponders why Apple has not taken their patent fight to Google's door step.

Google executive chairman Eric Schmidt this week has been trying to shoot himself in the foot by confessing that he is confused as to why Apple has not taken their patent fight to the online search giant and instead targeted the phone makers that produce devices running Google's Android OS.

"It's extremely curious that Apple has chosen to sue Google's partners and not Google itself," Schmidt told the Wall Street Journal in a recent interview.

As I’m sure that most of us are aware Apple has targeted a number of well-known phone makers, most notably Samsung, but also HTC (which it has settled out of court with an agreement) and Google-owned Motorola. Apple recently sought to have the Jelly Bean version of Android added to their case against Samsung, but has thus far not filed a direct patent suit against Google.

The real losers, Schmidt argued, are start-up companies trying to get into the wireless space. In all likelihood, they are not going to have enough money to cover the patents needed to develop a wireless service. Google are so concerned about this that there were rumours recently that Google was eyeing their own wireless network, perhaps in a deal with Dish Network. Schmidt, however, said that Google will focus their efforts on the wireline Google Fiber project they're currently rolling out in Kansas City.

As a final shot across the bow of Microsoft at the end of his interview the Google exec stated that he was not too impressed with Windows 8 and Windows Phone 8, arguing that Microsoft is not yet a "trendsetter" in the space.