Some of you might think that this is old news, but you would be wrong. After Microsoft announced its own social networking site called So.cl which launched discreetly almost a year ago, it has been limited to a small set of users and has faced nearly a year of private beta testing.
It was developed by Microsoft's Fuse Labs unit which reportedly set out to "democratize design and make beautiful posts" and "focused on the future of social experiences and learning".
So.cl, pronounced 'social', allows users to share content in an online gallery and is powered by Microsoft’s own search engine Bing. Anyone with a Facebook or Microsoft account can now sign up and users are encouraged to create "rich, visual collages" based on interests that can then be shared on Facebook or Twitter, I’m glad to see that Microsoft are trying their best to play nice, I think that it may pay off with the right advertising.
"Socl is an experimental research project with a minimal set of features," said Microsoft confirming that it is unlikely to compete against the most established social websites such as Facebook or Twitter.
Another interesting fact is that according to Google Trends Socl is very popular in India.