After analysts had predicted that the Nintendo Wii U would have very disappointing sales due to the price point, it looks like not only has the price surprised analysts but also Nintendo itself! Scott Moffitt, Nintendo’s executive vice president of sales and Market, believes that the sale of the Nintendo Wii U is proof that the pricing is in the sweet spot. This said, as revealed by Satoru Iwata, president of Nintendo, the Wii U is being sold below cost:

“The Wii U hardware will have a negative impact on Nintendo's profits early after the launch because rather than determining a price based on its manufacturing cost, we selected one that consumers would consider to be reasonable”

Moffitt remarked in an interview with GamesIndustry International that “the response has been phenomenal and we're getting, especially in the higher priced deluxe set, that one's selling out incredibly quickly. That seems to indicate that the pricing's in a good spot and the proof is in the consumer response”

The only problem for Nintendo now is that there are shortages in the supply of the Wii U but Moffitt is assuring customers that demand will be met and there will not be a rerun of the launch of the original Wii problem where shortages somewhat limited the launch of the Wii.

“The response has been phenomenal and we're getting, especially in the higher priced deluxe set, that one's selling out incredibly quickly. That seems to indicate that the pricing's in a good spot and the proof is in the consumer response”

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