It seems that AMD are non content with their recent price reductions, so to keep things flying off the shelves they have taken another chunk out of the cost of both the Radeon HD 7850 and the Radeon HD 7770.
This is clearly a strike back at the new offerings from the Nvidia camp who once again have a very competitive collection of budget price cards of around $100-200. The AMD HD 7850 1GB has fallen to $159 if you include the rebate and the 2GB version is down to $189. A great deal for gamers and when it comes to graphics cards, any amount of cash you can save is a bonus, obviously.
It's been an exciting year for PC gamers, with the launch of the Nvidia 600 range and the AMD 7000 series giving consumers some of the toughest buying decisions of the last few years, with each card either checkmating with their rival in performance or beating the other in price.
Competition is always a good thing in the market and it's just as fierce as ever. With the HD 7770 also getting a new RRP of $119 to compete with the newly released GTX 650 Ti and no doubt Nvidia won't be far behind with a retalitory effort.
So will a price cut be enough to tempt you over to the AMD camp if you had your heart set on Nvidia, or is price vs performance is more important than having a favourite brand?