Verbatim's professional optical media feature tighter specifications than the standards given by the relevant standardisation bodies. Tighter specifications ensure better compatibility with writers and recorders. This results in higher recording quality, thus ensuring longer archival lifetime and better readability. You can recognise Verbatim's professional optical media by the DataLifePlus branding. The advent of Blu-ray technology has led to the introduction of high capacity storage discs to meet the demand cause by the rapid growth of high definition television (HDTV).