80 PLUS® GOLD CERTIFIED

Very high operating efficiency

Pure Power 12 550W is certified 80 PLUS Gold with an outstanding efficiency rating of up to 92.4%. The most compelling benefit: lower power consumption, consequently lower costs, and above all a cooler as well as quieter operation. Pure Power 12 550W is always the correct choice for quiet systems and gaming PCs!

FUTURE-PROOF YOUR SYSTEM

Fulfills all ATX 3.1 specifications

Pure Power 12 550W is an ATX 3.1 PSU and comes with both native integration of the 12V-2x6 connector for next-generation PCIe 5.1 graphics cards, and 2 PCIe 6+2-pin connectors for support of current-gen GPUs. This makes the PSU extremely versatile and the perfect choice for powerful systems of today and the ones to come.

THE NEW STANDARD OF POWER

For massive transient loads

Pure Power 12 offers 550W of continuous power with one massive 12V rail. Even if the graphics card demands excessive power for a short time: Pure Power 12 550W handles power excursions up to double its rated power with ease. This ensures reliable operation with the next generation of processors and graphics cards.

EXCEPTIONALLY SILENT OPERATION

Achieved by a silence-optimized be quiet! fan

The exceptionally silent 120mm be quiet! fan is temperature-controlled to strike the best balance between effective cooling and quietness. Airflow-optimized fan blades reduce turbulence, enabling best-in-class quiet functionality.

HIGH-CLASS TECHNOLOGIES

Rock-solid stability

With its LLC topology Pure Power 12 550W provides best-in-class voltage regulation and efficiency. That makes it perfect for building very quiet systems or upgrading gaming and media creation PCs.

HIGH-QUALITY CABLES

For a tidy system

Pure Power 12 550W is certainly an eye-catcher. Motherboard and 12V-2x6 cables are finished with high quality black sleeves. The remaining premium black flat cables simplify installation and keep the system tidy. This results in increased airflow and improved cooling.