Having used CCL for 20years now, it was obvious i was going to buy this from them + Iiyama have made great monitors for even longer than that, and this is the same. Bought white which was a first for me, but fancied seeing something different in front for once. It's a quality colour tone and esp with the slilm bezel doesnt appear that bright plastic white i was worried about at this price point in this colour. Bought this model as wanted the flexibility to move it around (base has rotation, up/down and then tilt on the screen too. So some of the other brands cheaper models at this price point dont have this. Button interface is clear, image quality is good for the price. Was glad i went for the slightly larger 27, but think that the 24(23.5) would have better for my desktop needs and scaled resolution from a 14" laptop i run through it.