Anyone who is anyone is at the International Conference for High Performance Computing, Networking, Storage and Analysis going on in Salt Lake City, Utah this week. Oh… you're not? You're still at home, sat tapping away on a HP laptop, resolutely uninvited to THE event of the year? Oh, okay. Sorry.

Well, here's some news for you, anyway: among those tech giants unveiling fancy gadgets and gleaming new gizmos at this year's International Conference for High Performance Computing, Networking, Storage and Analysis in Salt Lake City, Utah this week is AMD, or, more specifically, AMD's GPU division.

And what are AMD's GPU division revealing at this year's International Conference for High Performance Computing, Networking, Storage and Analysis going on in Salt Lake City, Utah right this very minute, like right now? New additions to the FirePro S range launched in August, is what.

"AMD and NVIDIA have both made it clear that they desire to extend their GPU business into the high performance computing (HPC) space, with GPUs being a strong fit for certain workloads by offering a very high level performance for their price and relatively low power consumption," said Anandtech's Ryan Smith.

And the FirePro is a key proponent of that: the high performance GPU was first announced earlier this year, and three new additions to the line - the FirePro S10000, the S9000 and a S7000 - hope to extend its range and reach, bringing high performance computing to budget consumers and the professional PC market alike.

"In terms of features and functionality, we're not looking at anything new from AMD - everything S10000 does the existing single-GPU FirePro S series cards can do as well - so this is primarily a power play," said Smith. "NVIDIA's Tesla K20, their double-precision monster, is due soon (having already pseudo-launched with the Titan supercomputer) while K10 already exceeds the S9000's single-precision computer on paper."

Basically: two of the world's biggest tech innovators are locked in a competition to deliver ever higher levels of computing performance. Which is good news.ADNFCR-1220-ID-801486025-ADNFCR
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