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Samsung expects 10% rise in PC sales next year, which is… optimistic

Firm expects chip sales will rise in the supposed 'post-PC' era

South Korean electronics manufacturer Samsung has announced that it expects to see a ten per cent growth in PC sales over the next year, so everyone who is having a jolly old time dancing on a grave marked 'Desktop PCs 1980 - 2012' can just put down their tablets and take a breather.

According to Samsung Electronics PC team chief Nam Seong-Woo, PC sales will be on the up in 2013, although the demands of the market are changing. The release of the upcoming Windows 8 OS coupled with the ATIV series of laptops and tablets is expected to fuel a shift to 'smart PC' computing across the sector.

"We expect a ten per cent annual growth by volume and 25 per cent growth by sales this year as we increase shipments and introduce premium products," said the Samsung chief.

And Samsung is among a number of manufacturers hoping the release of Windows 8 will breathe new life into the PC buying market. A number of firms have scaled by their forecast for annual PC sales and reduced shipments over the past year, due in part to 'that whole recession thing'. Pressure from smartphone and tablet markets are making inroads into demand, too.

It's something the Samsung boss responded to at the press briefing he was talking at, responding to some voices in the industry who suggest that we are now in a 'post-PC' era. "Some say it is the post-PC era," said Seong-Woo. "But it is the new era for PCs that is emerging.

Nevertheless, those same pressures on PC manufacturers are also extended to chip makers. Just this week, a number of major memory-chip makers in Asia posted weak Q3 results as the perceived lack of demand for personal computers waned.

"Particularly, for DRAM, some chip makers have been adjusting their production capacity due to slowing PC demand, so the price drop in DRAM chips is likely to be limited, while investment by memory suppliers is also expected to decline, leading to limited supply growth," said manufacturer SK Hynix in a statement.ADNFCR-1220-ID-801476294-ADNFCR