Electronic Arts (EA), the publishers of the first person shooter series Medal of Honor, found itself in troubled waters when it began selling weapons branded with the video game for charity on its website.

The weapons, which included a type of axe known as a Voodoo Hawk tomahawk from the title Medal of Honor: Warfighter as well as assault rifles and knives, were being sold to raise money for the Project Honor organisation that helps out the families of soldiers.

However, the negative press received from the sale of the weapons has led to EA abandoning the project. Greg Goodrich, executive producer at EA did, however, defend the project.

"That was an effort to raise a lot of money for charity, and we were well on our way to raising a lot of money with that tomahawk, but I don’t know what will happen with that now," he told Eurogamer at Gamescom.

"That whole effort, we’ve been working with those partners because we wanted to be authentic, and we wanted to give back to the communities. Every one of those partners, none of them paid a dime for product placement – all the money generated went to Project Honor."

Critics were concerned about the dangers of selling an axe to gamers, who could be quite young. However, Mr Goodrich was not worried, saying that video games would not have an influence on the way people behaved in real life.

"If I played Need for Speed, and I'm handed the key to a Porsche, does that make me want to get in it and drive like a maniac and run people over? No, I played a game, and now I'm drivng a car in real life but I'm not going to go crazy with it because I played a video game," he said.

As the promotion emerged in mid-June, Mr Goodrich blogged numerous times about the relationship between Medal of Honor: Warfighter and a number of different weapon and equipment manufacturers and posted photos of him using firearms. These blogs were subsequently removed, however, the partnerships are still in place.ADNFCR-1220-ID-801433161-ADNFCR
Enjoyed this article? share it!