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EVE Online creators in astronomical publicity stunt

EVE Online developers CCP Games has launched a replica of a pod from the game into the stratosphere.

CCP Games, the Icelandic creators behind the hugely successful multiplayer online (MMO) video game EVE Online, has launched an object into the stratosphere as part of an astronomical publicity stunt.

A replica of a pod from the game was sent up by balloon, rising to the far reaches of the Earth's atmosphere. A camera filmed it all the way up, before the contraption plummeted back to the ground.

The object in question is the tiny capsule that houses the player's pilot when the rest of their in-game ship explodes. The real-life counterpart included the names of every single EVE Online player that was active in the game on December 31st 2011.

Fans of the MMO will be happy to hear that CCP Games has not finished with its solar balloon endeavours. It intends to build a scale model of a Rifter, which is a low-end frigate from the game, to try to get even higher.

"We just can't think of any reason not to do it so we have decided to go for it one more time," a statement said on CCP's website.

"We made it into the stratosphere last time around but we are sure we can get it even higher!

"We are doing this on the fly and further details will be given over the next few days. What could possibly go wrong?"

The event will take place during Iceland's 24-hours of daylight, in order for everyone across the globe to have the opportunity to watch the event live.

EVE Online was the first title to be released by the CCP Games in 2003. It has been frequently updated with all manner of new expansions.

The next one is titled Inferno and is due for release on May 22nd. It will feature graphical updates, a new war declaration system with kill reports for each battle, a Mercenary Marketplace and an overhaul of Faction Warfare, alongside a number of smaller changes to the interface.ADNFCR-1220-ID-801363727-ADNFCR