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AMD customers to get a discount on GameFly

AMD joins up with GameFly to offer customers discounted titles.

Computer hardware manufacturer AMD has teamed up with video game distributor GameFly to get people making the most of their state-of-the-art hardware for less.

Computer builders that buy select AMD products will get free access to GameFly for a 30-day period and 20 per cent off any PC game purchase via the website's store.

The AMD products included in the offer are AMD A-Series APUs, AMD Athlon (TM) II CPUs, AMD Phenom II CPUs and AMD FX Series CPUs.

"AMD draws inspiration from gamers, game developers and the PC gaming industry," said John Taylor, director of global product and technology marketing at AMD.

"Hand-in-hand with the AMD Gaming Evolved program, we continue to listen to gamers and fulfil our Gamers Come First! pledge. AMD's close affiliation with GameFly shows our gratitude to gamers and to GameFly for recognising how AMD represents best-in-class PC gaming experiences."

Sean Spector, GameFly's co-founder and senior vice president of business development and content, added: "GameFly is excited about its agreement with AMD because we've recently expanded into the PC gaming market with our robust new digital client."

GameFly began as an online video game rental service in the US that specifically focused on console and handheld titles. Originally it did not intent to include PC titles in its roster due to legal issues associated with installing software on a customer's hard drive.

However, the firm acquired Direct2Drive in May 2011 from IGN Entertainment Group that changed its outlook. The service delivers digital versions of games direct to customers via the internet.

It competes with Valve, which operates Steam, an online game distribution service that has over 1,500 titles available and more than 40 million active user accounts.

In 2009 it was estimated by Stardock, the former owner of a competing platform, that Steam had a 70 per cent share of the market.ADNFCR-1220-ID-801355486-ADNFCR