Most Viewed
Latest Arrivals


Rated Excellent
Weekend delivery available
0% Interest on PCs
Custom PCs built fast
3 year on-site PC warranty*

Transformer Prime tablets to remain on sale

Hasbro fails to stop the Asus from selling its Transformer range of tablets.

Toy manufacturer Hasbro has failed in its attempt to stop Asus from selling its Eee Pad Transformer Prime tablet to consumers.

The company behind the popular Transformers range of Hollywood films, television shows and toys filed a lawsuit against the hardware firm at the end of last year.

Hasbro claimed that there was copyright infringement and that the tablet would cause confusion for consumers into thinking that the tablets are connected to the franchise.

Yet the judge was steadfast in his belief that no fan of Transformers would be duped by Asus' branding of its tablet.

He said: "There is nothing gimmicky about the Eee Pad Transformer or the Eee Pad Transformer Prime, nor can it be said that there is any similarity in the use or function between Hasbro and Asus’s products."

The hardware firm's case was backed-up by the fact that the name reflected the functionality of the device. It can transform from a tablet into a laptop computer by attaching a keyboard.

Hasbro was also deemed to have acted too slowly upon its conclusions, which meant the company was not entitled to a preliminary injunction.

“Hasbro strongly disagrees with the Court’s decision not to preliminarily enjoin Asus’ use of those marks, however we were pleased with the Court’s views on the strength of Hasbro’s Transformers and Transformers Prime marks," said a statement from Hasbro.

"While the case proceeds toward trial, Hasbro will continue to actively pursue this matter and will take all steps necessary to protect its globally recognized and established marks.”

The Asus Eee Pad Transformer Prime, the latest model of the two Transformer models, is the first tablet computer to use a quad-core processor.

It supports Nvidia Tegra 3 system-on-a-chip technology and has a touch screen with a resolution of 1280x800.

The tablet was released at the end of last year to Canadian, Taiwanese and American markets.ADNFCR-1220-ID-801328613-ADNFCR