Why change a winning formula when Call of Duty: Modern Warfare 3 has smashed all sales records known to man? Because if you're Activision, you know that putting the COD name on anything will make it sell like hotcakes.

The COD style has been tried and tested for some time, but Activision has now decided it is in such a position that it can afford to try something new.

Eric Hirschberg, Activision Publishing's chief executive officer is now promising "meaningful innovation" for the next instalment, due out this year.

It will still be a first-person shooter, but Mr Hirschberg is promising something that is "all-new", adding: "From what we've seen, it already looks fantastic and will bring meaningful innovation to the franchise. I could not be more excited."

He has also promised to further develop the way players can interact with each other through Call of Duty: Elite, revealing: "Although we are pleased with where we are today, the objective of Elite is to make the total Call Of Duty experience more fun and more engaging."

Mr Hirschberg added that new updates will be going live in the next couple of months, while version 2.0 will be ready for the next release.

In the meantime, gamers who have not yet played the online multiplayer versions have been given a weekend to explore them all for free.

Steam has announced he game's entire multiplayer offering is now opened up for everyone to use until Monday.

Meanwhile, Infinity Ward has released the first trailer of the latest MW3 downloadable content, featuring the Overwatch Map.

The two-minute trailer shows all the usual shenanigans taking place on a building site at the top of a New York City skyscraper.ADNFCR-1220-ID-801296328-ADNFCR
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