AMD has announced an ‘operational restructuring’ of their business which is not really a shock since we reported on the announcement of quarterly losses and the rumours of job cuts earlier this month stating that “The PC industry is going through a period of very significant change that is impacting both the ecosystem and AMD,”. The only difference now is that AMD has confirmed that they will be looking at job losses of around 15 per cent of the work force which translates to about 1,700 job losses within the company. Rory Read AMD’s CEO released a statement saying:

“It is clear that the trends we knew would re-shape the industry are happening at a much faster pace than we anticipated.  As a result, we must accelerate our strategic initiatives to position AMD to take advantage of these shifts and put in place a lower cost business model. Our restructuring efforts are designed to simplify our product development cycles, reduce our breakeven point and enable us to fund differentiated product roadmaps and strategic breakaway opportunities.”

AMD has yet to confirm which areas are likely to see the job cuts but it looks like AMD’s outlook for the PC industry is not a good one and that they are planning for weak growth in the PC industry, trying their best to move away from the PC market into a more mobile market driven company.

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