O2 has announced plans to roll out a 4G network across the UK, with the service initially planned to be rolled out in 3 cities on the 29th of August, those cities are Bradford, London and Leeds, with tariffs starting from £26 a month.
4G is a service which offers faster speeds than the current 3G networks available throughout the country and are seen as the next big thing as, mobile bandwidth use increases year on year. O2 will compete against EE which already has coverage in 95 Cities.
O2 have said they expect to increase the coverage to 13 cities by the end of the year, and will then look to make the service avaialble to an additional 2 Million people per month, with the end game being, to offer the service to 98% of the UK both indoor and out.
To celebrate the launch, O2 are hosting a gig at O2's Shepherd's Bush Empire, although the headline act is yet to be announced, but they will perform an exclusive set, which will also be streamed to screens and billboards across London.
Ronan Dunne, CEO of Telefónica UK (O2) said:
“It’s great that I am able to announce O2 4G the day after the spectrum has been cleared for use. Digital connectivity will be made ubiquitous by 4G and become the oxygen of modern life. It is our intention to use 4G to inspire the nation through the possibilities of technology, encouraging people to live more, do more and be more with O2.
“The full potential of 4G is as yet unexplored, but what we can be sure of is that it will allow for a whole new world of opportunity that people are now ready for. Over half of our customers say they use more data than two years ago and even more use wifi wherever they go, to always stay connected. Given this trend, there is no doubt that 4G will transform our lives, be it as consumers, in business or through public sector services.”
Ben Dowd, Business Director at O2 said:
“I believe that 4G is not only going to transform the way businesses work, but also how services are delivered to customers. Start-ups and small businesses should also be considering the benefits 4G offers in terms of agility and being able to engage with their customers in new ways. We will be working with our business customers over the coming months to bring the possibilities of 4G to life, but urgent commitment from businesses and the public sector is also required for its true value to be realised.”