The AMD Never Settle and Never Settle Reloaded bundles have proven successful for AMD recently, helping them shift extra numbers of some of their more popular graphics card ranges, and while it hasn't been completely successful over their entire range, it’s certainly gone a way to boosting sales overall. I personally know a few people who bought an AMD card over NVIDIA simply because they're getting £100+ of free games and at the end of the day, it’s because of gaming that they're investing in a new graphics card, win win.
Now AMD are set to push this marketing tool right into the hands of customers of their premium A-Series APUs (Accelerated Processing Units) by bundling a free download code for EA's SimCity starting from the 18th of April. Select products from the AMD A8 and A10 APUs will find the Origin download code bundled with their hardware and given that people who play more FPS or action focused games would be more likely to buy a GPU than an APU, it shows that AMD is paying attention to who is buying their products.
AMD can't keep up with some of the Intel and NVIDIA offerings on the market but when it comes to price vs. performance they're in a league of their own, the addition of extra value in the form of free games goes a long way to swaying a consumer decision, because everyone wants to see the best return for their money.
SimCity might have had some... ok a lot, of bad press recently but that seems to be dying down lately, and the game is still selling strong for EA, but even with that aside it’s hard to complain about a game that you’re getting for free. If this proves well for AMD I would expect they'll expand this offer with other titles in the future.