The next generation Sony home games console, the PlayStation 4, could be announced as early as early as May of this year. That’s one month before the world’s largest gaming related tradeshow, E3.
When Hiroshi Sakamoto, VP of Sony Home Entertainment was asked by Chilean news site emoi.com about plans for a new console, her responded with the comment “That's still a big secret, but our friends are preparing Sony PlayStation. I can only say that we are focused on the E3 gaming event, scheduled for June’s Announcement may be in that minute or even earlier in May."
When pressed further whether we will see a big announcement or something more he commented saying “Probably the first, in that time we expect to deliver great news, but we must wait until May at least."
This speculation is made even more real with the announcement of Destination PlayStation, a press event held in Arizona between the 25th and 28th of February. While the event is most likely an event to discuss the PS3’s 2013 games line up, it would serve as a good opportunity to announce their next generation platform.
Although the internet is currently amidst with rumours that it could possibly be a launch that we’ll see in May, we don’t think it would be beneficial for Sony to launch the console without any pre-hype and there will almost certainly be a delay between the announcement and the launch of the actual device.
It would be highly beneficial for Sony if they could get the jump on their rivals, Microsoft, by releasing their PS4 before the next generation Xbox. Back when the PS3 came out, the Xbox 360 had already been on the market for some time so some blamed this reason for slower initial PS3 sales.
Colin Sebastian, Baird Equity Research analyst, argues however stating that "Given the fragile state of the console game market, we expect the E3 trade show in June will take on added significance, most likely providing the industry with the first public opportunity to examine next-generation hardware".
With Nintendo’s next generation console the WiiU already available, it is likely that we will hear an announcement from both Microsoft and Sony at some point this year. It is just a matter of when and who first.