Networking giant Netgear have decided to go head to head with other Google TV manufacturers in the TV set-top box ring with the launch of their own set top-box, the NeoTV Prime. The new box from Netgear looks to be a standard Google TV offering, allowing access to Chrome, Flash, and the Play Store.

Naturally, other streaming services from the likes of Netflix, Amazon, and HBO are supported, with Google’s own movie and TV store rounding out a healthy choice in content. Netgear has reportedly tweaked the remote control slightly, though. The company has added a "My Media" button — along with shortcuts to the more popular streaming services that will kick watchers straight into the relevant app when pressed.

The NeoTV Prime is reported to consume less than 5W when streaming HD video which is fantastically low and supports the wireless standard 802.11n. As for the output of the box it has full 1080p support as well as supporting such media types as mpg, avi, mov, WMV, mp4, and mkv.

The unit is currently awaiting adaptation for the UK market.

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