Deliver photo-quality prints 2.5 times faster[1] without losing quality. Simplify your workflow with new tools in the HP Applications Center.[3]Professional photographers, graphic designers and print service providers who want to create high-impact indoor prints consistently and accuratelyMore quality with fewer inks for professional photo-quality prints delivered fast, and with a simple workflow that fits the way you work.Dynamic security enabled printer. Only intended to be used with cartridges using an HP original chip. Cartridges using a non-HP chip may not work, and those that work today may not work in the future.http://www.hp.com/go/learnaboutsupplies

AMAZING—Deliver high quality with confidence

Impress the most demanding customers with smooth transitions and sharp details thanks to HP Pixel Control.No need for light inks using new high-definition HP printheads with dual drop technology.Achieve expanded gamut with RGB HP Vivid Photo Inks and the embedded spectrophotometer.[5]Get superior gloss uniformity by upgrading your printer to include HP Gloss Enhancer.[4]

FAST—Work without delays

Print up to 2.5 times faster[1] without losing quality, with 2400 nozzle-per-inch high-definition printheads.Spend less time on media changes and adjustments with dual roll support and automatic roll switching.[2]

SIMPLE—New tools for you and your customers

Easily design applications from posters to banners and canvas with the HP Applications Center.[3]No disruption to your workflow, keep using your current RIPs, validated with HP RIP certification program.[6]Get remote visibility and control to better manage your print production environment with HP PrintOS.Enjoy one-click printing that also helps reduce media waste using HP Click printing software.[7]