Transcend standard SD memory cards offer hassle-free data storage and transfer with best price-to-performance value. The growing popularity of high-resolution digital still cameras, digital video cameras, mobile phones and more recently PDA technology has fuelled the SD market for increased capacity flash memory cards. Our cell phones are now video players, our television sets are video recorders, and even our cars are now sophisticated multimedia systems. Success in the SD market is determined by size, performance, and security. The SD standard caters for security and Transcend standard SD takes care of the rest. The all-round performer is suitable for storing and transferring Photos, MP3s, or MPEG 4 video clips with digital audio players, cameras, cell phones, and PDAs without running out of memory or breaking the bank.