A new survey suggests that UK computer users are more wiling than ever to pay for premium movie-streaming services.

The research, conducted by leading consultancy group KPMG, reveals that 64 per cent of the UK's adult population are now willing to part with their own cash to watch movies on their PC.

LoveFiLM and new kid on the block Netflix will certainly be pleased, having invested millions promoting their streaming services on these shores.

It could even signal a shift in the way people are using their computers, making them an integral part of the living room space.

But when it comes to television, Brits are much less willing to part with their pennies.

While there is considerable demand for streaming television programmes, only 30 per cent of those polled by KPMG said they would pay for such a service, instead expecting it to be available for free.

Liz Bales, director-general of the Industry Trust for IP Awareness, the UK film and TV industry's copyright education body, told TechRadar that the KPMG study reflects the general trend in the UK.

"The findings send an encouraging message that UK consumers do value creative content and appreciate that there is a need to pay for it, whether it's on or offline," she said.

Manufacturers have been well aware of the demand for technology that can effectively stream film and television content on the move, but KPMG has proven that this is a growing, observable trend that will inform the future design of computer products.

"Consumers, especially the younger generation, are growing increasingly accustomed to catching-up with previously screened content online," said David Elms, head of media at KPMG.

Ms Bales believes that the number of online services will also increase.

"The UK audio-visual industry is working hard to provide a growing array of affordable digital services that meet consumers' needs," she added.ADNFCR-1220-ID-801273579-ADNFCR
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